19 May 2020

Reach Food Service, the London based premium foodservice operator, has implemented delivery management, route optimisation and electronic proof of delivery technology from PODFather.  With the Reach business experiencing a fourfold expansion in order volumes and customer deliveries, the management team needed a software system that was both easy to use and could offer unparalleled functionality, fast.  As a result, the Reach team turned to PODFather, the UK’s leading supplier of advanced cloud-based route planning, vehicle tracking and ePOD services.

“At a time of accelerated growth, when we are moving from 250 to 1,500 daily deliveries, we needed a solution that we knew we could trust. That’s why we contacted PODFather,” commented Abbas Lalljee, Founder and Chief Executive Officer at Reach Food Service Limited.  “We’ve worked with the PODFather team in the past and have found them to be professional and reliable.  The system is both advanced, yet easy to use so when we needed a solution PODFather was our only port of call and we were up and running within five working days of signing which is incredible.”

The system is both advanced, yet easy to use so when we needed a solution PODFather was our only port of call and we were up and running within five working days…

PODFather is now used daily to plan and manage the movement of Reach’s recently expanded vehicle fleet.  “With PODFather we’ve made the initial leap of going from 250 deliveries a day to 800 and having the system in place has made the significant jump in volume so much easier to handle,” comments Geoff Charles, Reach’s Transport & Logistics Manager.  “With PODFather my team and I can be confident that our deliveries are optimised, our vehicles are tracked, our customers are receiving timely notifications via text and email, and that we, as a transport team are collecting all our proof of delivery notifications with ease.”

The decision to introduce PODFather comes during what is an unprecedented period of challenge and change.  “When the UK Government made the decision to shut down cafes, pubs and restaurants to slow the spread of COVID-19 I knew we needed to adapt quickly,” adds Lalljee.  “Having a talented and entrepreneurial team, we have swiftly pivoted the business to maintain employment and remain fully operational six days a week, with day and night shifts.  PODFather has had a significant role to play in helping us achieve this.”

As part of its change in focus Reach Food Service is involved in two new initiatives.  The first, ‘REACH My Kitchen’ will see Reach rolling out a gourmet home delivery service of high-end seafood, meat and poultry boxes.  With service now commencing within the M25 region Reach has rapid expansion plans that will see a fast rollout across the UK.  In addition the Reach team has partnered up with Côte Brasserie on the new ‘Côte at Home’ initiative that enables people to stock up with chilled bistro meals, created by Côte Brasserie chefs, that are delivered to homes nationwide, ready to cook, chill or freeze.

“These are trying times for us all but the example shown by Reach proves that with drive, determination and entrepreneurial flair you can diversify operations, as shown in this case with the introduction of two new home delivery focused initiatives,” comments Colin McCreadie, Managing Director at PODFather.  “We are proud to be helping Reach Food Service and many other food and drinks companies, keeping supply chains moving, and homes stocked, at this most difficult of times.”