Marrfish will experience the benefit of planning routes using Podfather’s multi-drop route planning system. Relied upon to plan and optimise routes for thousands of vehicles across the UK every day, the solution allows jobs to be efficiently planned across drivers and vehicles. Podfather’s advanced algorithms ensure routes are cost-effective, resource efficient and meet customer time window expectations. Routing takes a matter of minutes and once complete the route information can be automatically shared with drivers via the Podfather smartphone app which is used to track delivery progress and capture electronic proof of delivery information in real-time.
In addition to reaping the benefit of automated route planning and electronic proof of delivery, the Marrfish team will also get to experience the customer service benefits that Podfather has to offer. With the introduction of automated ETA notifications and the Podfather customer portal for proactive delivery tracking, the Marrfish team look forward to giving customers, and their own customer service teams, real-time visibility of order progress.
“All our stock is delivered freshly frozen so our customers can transfer our produce straight into their freezer,” adds English. “With Podfather we can provide our customers with advance notification about when we expect to make their delivery and provide accurate real-time updates while our vehicles are out on the road. Also, the introduction of electronic proof of delivery notifications, including photos, will ensure we get immediate notification of all delivery completions as they happen which will make it much easier to deal with any delivery queries or customer questions.”
“The Podfather routing engine can generate and optimise delivery and collection routes to ensure you meet your time windows at the same time as taking vehicle capacity, road speeds, driving time and cost into consideration,” comments Colin McCreadie, Managing Director at Podfather. “For our growing list of food home delivery customers accurate ETA notifications are helping to improve the customer experience through the generation of reliable delivery times that customers can proactively track via our customer portal.”