Marrfish take a fresh look at home delivery route planning with Podfather

Use cases:
Planning and optimisation Tracking and notifications ePOD
Industry:
Logistics Home delivery
Location:
Bishops Stortford
Fleet size:
1 - 20

Here at Marrfish we pride ourselves on delivering premium quality fresh fish and having reliable route plans is an important part of our customer service offering,” comments Ben English, Operations Director at Marrfish Ltd. “Before Podfather we manually planned and managed our operation. Now, as we roll out Podfather across our operation we look forward to experiencing the cost and time savings that we know Podfather’s automated planning solution will deliver.”

Marrfish

Marrfish will experience the benefit of planning routes using Podfather’s multi-drop route planning system. Relied upon to plan and optimise routes for thousands of vehicles across the UK every day, the solution allows jobs to be efficiently planned across drivers and vehicles. Podfather’s advanced algorithms ensure routes are cost-effective, resource efficient and meet customer time window expectations. Routing takes a matter of minutes and once complete the route information can be automatically shared with drivers via the Podfather smartphone app which is used to track delivery progress and capture electronic proof of delivery information in real-time.

In addition to reaping the benefit of automated route planning and electronic proof of delivery, the Marrfish team will also get to experience the customer service benefits that Podfather has to offer. With the introduction of automated ETA notifications and the Podfather customer portal for proactive delivery tracking, the Marrfish team look forward to giving customers, and their own customer service teams, real-time visibility of order progress. 

“All our stock is delivered freshly frozen so our customers can transfer our produce straight into their freezer,” adds English. “With Podfather we can provide our customers with advance notification about when we expect to make their delivery and provide accurate real-time updates while our vehicles are out on the road.  Also, the introduction of electronic proof of delivery notifications, including photos, will ensure we get immediate notification of all delivery completions as they happen which will make it much easier to deal with any delivery queries or customer questions.”

“The Podfather routing engine can generate and optimise delivery and collection routes to ensure you meet your time windows at the same time as taking vehicle capacity, road speeds, driving time and cost into consideration,” comments Colin McCreadie, Managing Director at Podfather. “For our growing list of food home delivery customers accurate ETA notifications are helping to improve the customer experience through the generation of reliable delivery times that customers can proactively track via our customer portal.” 

Use cases:
Planning and optimisation, Tracking and notifications, ePOD,
Industry:
Logistics, Home delivery,
Location:
Bishops Stortford
Fleet size:
1 - 20