Podfather Software Connects Rexel Deliveries

Before standardising its logistics tech stack with Podfather, Rexel faced challenges in managing the sheer scale and complexity of its nationwide delivery network. A lack of real-time visibility and automated communication created a significant disconnect between different operational departments and frustrated customers.

• The business struggled to maintain a consistent, trackable connection between the sales team, warehouse operations, and drivers on the road.
• Relying on physical paper tickets and delivery manifests made it difficult to provide customers with accurate ETAs or efficiently handle missing item queries.
• Managing fleet compliance and safety standards for nearly 400 vehicles without a centralised, digital system created a heavy administrative burden.

Rexel rolled out Podfather across its UK operations, managing overnight deliveries from major hub, such as its newly opened multi-million-pound distribution centre in Aylesbury, as well as last-mile regional deliveries. For last-mile operations, Podfather is used to plan and optimise routes to ensure customer delivery windows are met while minimising unnecessary mileage and maximising vehicle capacities.

Drivers receive their route details directly on their mobile devices via the Podfather app, completely removing the need for paper manifests. The app is also used at the start of every shift to complete customised, guided vehicle checks. These digital checks ensure both the driver and vehicle are roadworthy, incorporating welfare questions that align with Rexel's FORS (Fleet Operator Recognition Scheme) accreditation. At the drop-off point, the app captures electronic Proof of Delivery (ePOD), including date, time, and location-stamped photographs and signatures.

The implementation of Podfather has transformed Rexel’s customer-facing interactions and firmly connected the warehouse to the final delivery. Automated ETA notifications are now sent by email and text to the customer who placed the order, branch contacts, and site contacts. If a query arises, branch and support staff can access the real-time ePOD data instantly, and customers can even self-serve delivery information via the Rexel hub. The UK CEO has described the rollout as the best digital implementation they have done.

Additionally, the comprehensive digital vehicle checks have ensured the highest fleet management standards. Responses are recorded in the app and made instantly accessible for fleet management and compliance reporting. By ensuring vehicles are fit for purpose, optimising routes for efficiency, and providing total visibility over the schedule, Rexel has professionalised its delivery service from the start of the driver’s shift right through to the successful handover of goods.