Wright Brothers, the quality-led seafood specialist, has introduced PODFather’s route planning, customer notification and electronic proof of delivery software to help plan and manage its wholesale and home delivery operations.  With vehicles making hundreds of deliveries every week to iconic chefs, hotels, restaurants and customer homes in the Greater London area, the Wright Brothers team needed a robust solution capable of getting premium products to the right place in the most time, cost and resource efficient manner.  Having received a positive recommendation from its Microsoft Dynamics 365 supplier, tecman, and seen the strength of the integration between the two systems, Wright Brothers selected PODFather as the home delivery management system of choice for its growing operation.

“Our business has evolved over the last 20 years and we are now handling larger volumes than we have ever seen before so it was imperative that we got the right software in place to help streamline and optimise our operation,” comments Ben Wright, Founder & CEO at Wright Brothers.  “PODFather came highly recommended by our Microsoft Dynamics 365 partner, tecman, and given the company’s experience in helping food delivery companies it really was the obvious choice for us.”

Our customers love the time slot notifications that PODFather enables us to send out.

The Wright Brothers team now rely on PODFather to help plan and manage delivery planning and execution processes.  Orders are uploaded from Microsoft Dynamics 365 straight into PODFather, via the system’s robust API.  PODFather calculates a two-hour delivery time window for each customer and automatically generates an email notification which is sent out from PODFather via email.  “Our customers love the time slot notifications that PODFather enables us to send out,” adds Wright.  “Premium seafood products need to be kept refrigerated so it’s great that our customers know when their delivery is expected so they can be there to accept it in person.”

Wright Brothers use the PODFather smartphone driver app to collect pre-departure vehicle check information and to track delivery progress once vehicles are out on the road.  Any delays can be dealt with in real time and the customer service team has access to live tracking information.  As each delivery is made, drivers use the smartphone app to capture delivery completion information, collecting signatures and proof of delivery photographs that are sent straight back to the head office in real time.  The introduction of the PODFather system has also enabled Wright Brothers to issue electronic proof of delivery notes direct to customers, as soon as an order is completed, speeding up the process of order management and invoicing. 

“We are delighted to have Wright Brothers join the growing list of food delivery companies who have joined the PODFather family in recent months,” comments Colin McCreadie, Managing Director at PODFather.  “Wright Brothers products are synonymous with quality and freshness so ensuring that items get to the right place at the right time is a big concern for the team and that’s where we come in.  We help to ensure that routes are optimised and executed in the most efficient way, improving delivery performance and overall customer experience for Wright Brother’s clientele.”