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Logistics, News

Bidfresh have invested in a new electronic proof of delivery system from PODFather to reduce the paperwork and improve customer services throughout their network of fish, meat and fresh produce businesses in the UK.

Bidfresh are part of the South African, Bidcorp Group of companies. Bidfresh was formed in 2012 through the acquisition of Seafood Holdings and has subsequently grown in the UK through the acquisition of multiple businesses that specialise in seafood, meat and fresh produce.

They now have a UK-wide network of companies that serve both national and local customers from a large network of depots and fleet of hundreds of delivery vehicles.

The PODFather solution deployed at Bidfresh incorporates an API for them to upload delivery job details from the two different ERP systems used across their businesses. These specify in PODFather which business the customer order needs to be delivered from, delivery customer site, date/time windows and order details. The PODFather route management system helps to calculate the customer ETA of each order and sends email notifications with 1 hour delivery windows. All customer notifications are branded to reflect the Bidfresh business unit making the delivery.

GPS driver tracking and electronic proof of delivery is also included in the solution, with drivers using Samsung and Motorola smartphones rather than expensive, rugged devices.

Paul Arman, IT Director of Bidfresh, comments, “We trialled the PODFather system at with one of our business’ last year. All staff found it to be very reliable and easy to use so it was an easy decision to commit to a full nationwide roll.”

“The system frees up office time that was otherwise being spent answering delivery time enquiries. Customers now receive live tracking emails, along with the POD emailed to them, as soon as the delivery is made. It all saves time and gives a better service which, when dealing with busy restaurants is important.”

Colin McCreadie, Managing Director of PODFather, said, “Bidfresh are an impressive group of companies, all of whom are experts in their specialist field of food service. We’re proud to be working with them and look forward to supporting their business as they focus on continued growth.”

About PODFather Ltd

PODFather are a cloud software solution company based in Edinburgh, specialising in electronic Proof Of Delivery (or “ePOD”) and route planning systems for logistics, field service, construction and healthcare industries.

PODFather have developed a mobile workforce management solution that is accessible by office users via the internet, and field users (delivery drivers) simply download the App from Google Play Store. The system includes facilities for:

  • Job booking,
  • tariffs and invoice processing
  • API integration
  • Driver GPS tracking
  • Electronic proof of delivery
  • Route planning and optimisation
  • KPI reporting
  • Vehicle safety inspections
  • Asset tracking
  • …..and much more.


PODFather has clients across UK and Ireland; including BAE Systems, BAM Nuttall, Berry Bros & Rudd, Crossrail, Igloo Thermo Logistics, Nationwide Window Cleaning, Oxfam, Rico Logistics, United Utilities and Vinci Construction.

About Bidfresh Ltd

Bidfresh Limited was created in 2012 when Bidvest (a public owned business in South Africa) purchased Seafood Holdings Limited in the UK. Bidvest saw the benefits in the model adopted by Seafood Holdings and decided to create similar businesses in meat and produce.

Bidvest unbundled its food service assets on 30th May 2016 into Bidcorp Limited which is listed on the Johannesburg Stock Exchange. Bidcorp Limited’s (‘Bidcorp’) listing provides shareholders with the opportunity to participate directly in Bidcorp’s foodservice operations as well as enabling the business to achieve its strategic goals.

Bidfresh has since acquired a number of businesses in meat and produce and is looking to further broaden its foot print across the British Isles.

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